Hi!
I’m Michelle…
I’ve been a marketer for 10+ years. I’m also a Mommy who decided to make a change a few years ago. I followed my true purpose. I wanted more of a home life, and since I gained a great amount of knowledge in my Marketing career, I left my 9am-5pm job.
Let me tell you…
Making this decision was not an easy feat. My identity changed, and I became someone who I never thought was possible…A full-time stay-at-home Mommy & Marketer that balances home-life plus a small marketing consultancy. I literally never thought I would be independently focusing on businesses with real purpose in the world. This pivotal moment in my life is when I realized…
My true purpose is truly possible to live.
Deciding to pursue my marketing consultancy became much more natural to me than the daily grind. I knew I was on the right path when my work no longer felt like work. It felt fun, invigorating, and heartfelt. I truly believe that my existence as a marketer along with my ability to connect with people on this deeper level provides a greater experience in our partnership. They tune in to why they exist as a business, and begin to evaluate who they are, and why they do what they do. Exploring this in more detail builds a creative energy that is strong and full of light. This personal process combined with my marketing practice is how they realize the relationship between business purpose and the delivery of a meaningful message that drives audience action - to work with you, purchase from you, experience you.
Strategically speaking…
They begin to understand the bigger picture of their business, and how the marketing mechanics work to build a sound marketing strategy that grows their brand, their business, their audience, and their greater love for continuing to wake up to do what they are born to do.
I believe...
That integrating marketing strategy and a business’s foundational creative reasoning into a story sheds light on who these businesses truly are at their core. People become attracted and connect to what they are providing. I use a mix of digital, traditional, and social marketing. Small entities then see how the whole marketing environment works together to help them grow. All it takes is for them to truly focus on their purpose and mission to provide an experience that touches their audience.
My goal…
Is to align with purpose-driven people who have journeyed to determine that their businesses are part of who they are, and the mark they make on people’s lives.